Project Summary
In 2023, as a Senior Product Manager for Amazon's Private Brand business, I launched a line of bamboo-based paper products (bath tissue, paper towels, and facial tissue) under the brand Amazon Aware. I led this project from concept through launch working with cross functional teams, suppliers and certification bodies. This process involved: supplier identification and evaluation, quality assurance testing, product claims validation, factory compliance, certifications, creative assets development and packaging design, manufacturing and production, pricing and promotions strategy, and marketing planning.
This was an exciting launch for not only the Amazon Aware brand, but also for Amazon's private brand portfolio. These 100% bamboo products provide sustainable alternatives to traditional tree-based paper products that US consumers use every day. Bamboo is a fast growing renewable resource, making it ideal for single use products like household paper goods. By expanding the assortment with this product line, Amazon Private Brands was able to bolster it's sustainability stance, expand it's participation in the Climate Pledge Friendly program, and reach new environmentally conscious customers. Today these products generate >$13M in annual revenue for Amazon. More importantly, consumers love them, and each purchase of these bamboo products instead of tree-based alternatives helps reduce deforestation.
Roles
Senior Product Manager - Sustainability - September 2023 - October 2024
Senior Product Manager - Amazon Aware - March 2022 - September 2023
Product Links
100% Bamboo Bath Tissue
100% Bamboo Paper Towels
100% Bamboo Facial Tissue